Our Story
FUEL YOUR AMBITIONS
It didn’t start in a boardroom. It was built it in a warehouse.
Long shifts. Sore backs. Missed moments. The hustle wasn’t optional, it was life. Every morning before clocking in, I saw people grab whatever energy drink was on the shelf. I did too. But they weren’t made for us. They didn’t taste like our culture. They didn’t feel like our fight. So I created something that did.
BUILT FROM THE GRIND UP.
LISTO was born on sore backs and steel-toed mornings. It’s for the ones who show up tired and leave proud. The ones carrying the weight, cracking jokes to survive it, and clocking in without complaint. The ones raised to earn, not expect. This isn’t hype. This is my heritage.
Where I’m from, el respeto no se exige, se gana.
I grew up in Santa Ana, California. We didn’t have much. I was the kid in line at the community toy drive, not dropping toys off but hoping for one. At those events, I remember the army guys letting us hold rifles and try on vests that hung past our knees. We didn’t know them. But that moment stuck. That’s where I learned respect. Con hambre se aprende. Con coraje se crece. LISTO is for that version of you. The one that doesn’t fold when life hits hard.
The Darkest Season lit the flame.
In 2020, I lost my job. My wife nearly died giving birth. My daughter spent weeks in the NICU. I was broke and exhausted, sitting under a ceiling fan in a warehouse, wondering what the hell I was doing with my life. But pressure reveals purpose. Mine came in loud and clear. To build something para los que cargan con todo pero nunca se quejan.
It's built for the grind. Just like you.
LISTO isn’t candy in a can. It’s flavor with bite. Energy without the crash. A can that works as hard as you do. Made in-house. Built for stamina. Nothing fake. Because you don’t need permission to be great. You just need fuel.
From one flavor to a movement.
It started with a borrowed truck and one flavor. Now LISTO fuels warehouses, gyms, job sites, and crews across Southern California. No ads. No fluff. Just word of mouth from real ones who felt seen and kept coming back for more.
For the forgotten. For the relentless.
If you’ve ever been overlooked, overworked, or underestimated, LISTO was built for you. I didn’t get here by luck. I built this from the grind up.
Founder, CEO, LISTO
Started in a warehouse now we’re here.
CRACK ONE OPEN. CLOCK IN WITH PRIDE.
LISTO hits different.
Fuel Your Ambitions.
Store Locator
LISTO is on the shelves and ready to keep you going. Find a tiendita near you, grab a can, and keep that momentum rolling. Whether it’s a local spot or a nationwide chain, LISTO is there, ready for the next round.